Creative Direction + Visual Design
For the launch of ASU Law’s JD Part-time Online degree (JDO) program—the nation’s first ABA-accredited, fully online, part-time Juris Doctor—I led the creative direction with a focus on clean, modern design that stood apart from the school’s existing campaigns. The goal was to visually signal a new era of legal education, designed for those passionate about public service, especially in rural and underserved communities.
To reflect this mission, I created a minimalist visual system rooted in accessibility, balance, and inclusivity:
People cut-outs within circles served as a subtle nod to the idea that anyone could pursue a JD through this program. The circular shapes also played on the abbreviation “JDO”, introducing a geometric, dynamic element into the design.
A plus sign motif, introduced as part of a broader brand initiative, was used to echo the scales of justice in a fresh, modern way—symbolizing balance, opportunity, and growth.
The overall aesthetic embraced negative space, clean typography, and a restrained color palette, setting a clear visual contrast from rankings-focused or traditional ASU Law materials.
This creative system not only elevated the JD Online brand but laid the groundwork for a distinct, ownable visual identity that could scale across digital and print platforms while staying true to ASU Law’s evolving mission.
Digital Signage
Ads
Info Session Graphics (Email banners)
Info Session Graphics (Social)
Social Media Carousels