THE PHOTOGRAPHY/GRAPHIC DESIGNED ADS: (2 "IT'S IN YOUR JEANS", 1 EVERGREEN AD NOT RELATED TO THE CAMPAIGN)
THE VIDEO: "IT'S IN YOUR JEANS" | AMERICAN EAGLE 30 SECOND AD
CAMPAIGN CONCEPT
The objective is to launch a “It ’s in Your Jeans” social media campaign to increase engagement in socials and drive home the idea that “It’s in your jeans to live your best life.”
ABOUT THE CLIENT
WHO THEY ARE:
American Eagle Outfitters is a leading global lifestyle clothing brand offering high-quality jeans and other accessories at affordable prices under American Eagle and Aerie branding. Their core values are people, integrity, passion, innovation, and teamwork. Their mission is to transform the AE brand into a distinctive branded, multi -channel business that can successfully and profitably compete on a global stage. Their key focus for their brand to connect to their audience.
BRAND MESSAGE:
AE’s brand message is “Live your Life”. Many of their jeans and product names refer back to this with titles like, “The Dream Jean” and “Next-Level Jeans.” The brand has an eagle symbol to stand for freedom and America.
AUDIENCE:
As for the target audience, it is marketed towards younger adults who are just s tar ting their lives from 15 - 25 years old. They reach out to trendy male and female shoppers with a clothing line for each as well as shoes, underwear, belts, fragrances, and jewelry. However, they are best known for their jeans.
