Project: ASU Law Downtown Phoenix Luggage Tag Design
For this ASU Law swag piece, I was tasked with designing a luggage tag that would both raise brand awareness and visually celebrate the school’s presence in the heart of downtown Phoenix. The goal was to create a standout, on-brand item that felt meaningful, practical, and versatile across multiple formats.
I illustrated a custom downtown Phoenix skyline, carefully integrating the ASU Law building as the focal point. By placing it front and center, the design reinforces the idea that ASU Law is deeply embedded in the fabric of the city—both geographically and culturally.
The visual style remains consistent with ASU Law’s brand identity, combining professional polish with a modern, energetic feel. This design was intended not just as a one-off swag item, but as a flexible visual asset—something that could easily translate to other collateral, from digital banners to notebooks and tote bags.
The result is a thoughtful, recognizable piece that gives ASU Law students, faculty, and alumni something practical to use—and something to proudly show off.
Base illustration
Luggage Tag Concept
Bookmark Application
