Fender 4 Panel Brochure (Z-Fold)

Fender Guitars is an American manufacturer of stringed instruments and amplifiers based in LA, CA. They have multiple locations across the nation. For this project, Fender Guitars needed print marketing collateral for a convention. To solve this, a 4-panel brochure was the best bet as it was easy to carry and conveyed the most information.

Figure A: The above image presents the front of the brochure.

Figure B: The above presents the inside of the brochure.

MORE INFORMATION ABOUT FENDER GUITARS

Fender is a music company famous for producing acoustic guitars, bass amplifiers, solid-body electric guitars and bass guitars. Some of their most commonly known brands are the Stratocaster, Telecaster, Precision Bass, and the Jazz Bass. That being said, they follow a black, red, and white theme and focus on the feeling that their guitars give off. Upon designing this Z-fold brochure, it was a goal to create a feeling of nostalgia and adventure.

All rights of the Fender logos and names belong to Fender Guitars (https://www.fender.com/). The photography was taken from https://unsplash.com/. All work done regarding the building of the brochure was done using Adobe InDesign.

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