Client Project: Happy Kai Dog Treats Treats – A Brand Built with Love 🐾
A client approached me with a heartfelt vision: to create a dog treat brand inspired by their beloved black lab, Kai, who had recently passed. This business was more than a passion project—it was a tribute to a loyal companion. Inspired by Kai’s memory, the brand centers around crafting wholesome, natural treats designed to support the well-being of pets, one pawsitively delicious cookie at a time.
To capture the personal nature of the brand, we took a mascot-focused approach, with Kai herself becoming the heart of the visual identity. One of the client’s fondest memories was Kai wearing a red bandana, which became a central motif in the branding.
Color Palette:
We selected red, black, and beige—a palette inspired by Kai. Red represents her signature bandana, black reflects her sleek coat, and beige provides a warm, earthy grounding that complements the brand’s all-natural positioning.
We selected red, black, and beige—a palette inspired by Kai. Red represents her signature bandana, black reflects her sleek coat, and beige provides a warm, earthy grounding that complements the brand’s all-natural positioning.
Typography:
The chosen font is playful, approachable, and bubbly, aligning with the tone of a pet-focused brand while still feeling credible. The type communicates friendliness, trust, and a touch of joy—just like Kai did.
The chosen font is playful, approachable, and bubbly, aligning with the tone of a pet-focused brand while still feeling credible. The type communicates friendliness, trust, and a touch of joy—just like Kai did.
Creative Contributions:
In addition to developing the visual identity and design assets, I also led the product photography, capturing the homemade dog treats that would be featured across the website and promotional materials. These images highlight the care and quality behind each recipe.
I also supported the brand writing, helping to shape a voice that felt warm, genuine, and reflective of the love behind the brand’s mission.
In addition to developing the visual identity and design assets, I also led the product photography, capturing the homemade dog treats that would be featured across the website and promotional materials. These images highlight the care and quality behind each recipe.
I also supported the brand writing, helping to shape a voice that felt warm, genuine, and reflective of the love behind the brand’s mission.
The result is a brand that not only honors Kai’s legacy but also invites pet lovers to nourish their furry companions with something made from the heart.
Brand Style Sheet
Business Card Design
Social Media Graphics
Brand Product Photoshoot
Website Assistance and Photo Applications
