Massage Envy is a nationwide wellness franchise providing massage, stretch, and skin care services. As a part of their marketing, there is the occasional need to produce printed collateral. This is a 5" x 7" postcard designed to be mailed out. All of the verbiage reflects different sayings from their website.
THE DESIGN PROCESS
The postcards were intended to draw awareness to Massage Envy's brand. In order to do so, Massage Envy's signature purple and white color scheme were used to maintain brand consistency.
POSTCARD 1 – HAPPY SKIN STARTS WITH A FACIAL
Upon viewing this postcard, we see that this is obviously an ad for a health and wellness brand. To convey Massage Envy's brand visual identity here, I incorporated their purple and white brand colors as well as the "ME" logo. The concept was to entice users to come into Massage Envy but to also know what to expect upon arrival. Icons helped convey the step by step process while the 25% off offer will make users keep the printed piece.
POSTCARD 2 – IT SOUNDS LIKE YOU NEED SOME ME TIME
Just like the first postcard, the purple and white brand colors were used. In this case, Massage Envy wanted to promote reasons to get a membership, which is why a Pie Chart felt like the best way to convey this. It not only gets the message across, but it also makes the end user feel more inclined to get the membership.
*** I do not own any of Massage Envy's personal branding. I made this as a purely creative project. All copyrights belong to Massage Envy. ***